Why SEO?
Website optimization tasks
Improving the technical condition of the site
Improving the quality and relevance of content
Attraction of recommendations from other web resources
Improving the user experience when interacting with the site
The result of the optimization
Increasing the number of users visiting the site monthly
Greater user engagement in site content
Improving user experience (repeated user visits to the site)
Increasing the conversion rate of website pages
Increasing audience loyalty to the brand that owns the site
Increasing brand awareness
What will you get?
Growth of site positions in search results for targeted user queries
Reduced bounce rate and increased average user session duration
Increase of website visibility in search engine results
Growth of targeted actions on the site
Increase in the number of website visitors from month to month and from year to year
Reduced cost per click and increased ROMI of organic traffic
Scheme of work
Internal optimization
Conducted to improve user and search engine interaction with the site. It can be divided into 2 parts – visible and invisible to the user.
Visible part
The structure is corrected, Usability is improved, page descriptions are optimized – meta tags and titles, additional landing pages are created if necessary, content is improved, linking between pages is added and much more.
Invisible part
A semantic core is formed, micro-markup of content is added, page loading speed is improved, the site is being adapted for mobile devices, the level of security of data exchange with the site is increased, the indexing of the site by search robots is simplified, various duplicates and useless pages and various types of web analytics are eliminated.
External optimization
Allows you to raise the level of recognition and trust in the site both among users and search engines. External optimization tasks include all tasks that affect the increase of site recognition and are performed not on the project site, but on other sites, social networks, forums, reviews and other web sites.
Website SEO process
Items are performed ONCE
- Meeting of the Business and Marketing specialists of the project to agree on the business goals of the project, determine its USP, development vector and main KPI
- Analysis of the niche and competitors of the project:
- USP competitors
- Content strategy
- Best UI solutions
- Technical condition
- Link strategy
- Definition of site semantics:
- Collecting user search queries
- Cleaning from inappropriate and non-conversion requests
- Formation of the semantic core of the site
- Clustering the semantic core – splitting requests into groups by intents (intentions) of users
- Distribution of query clusters across existing landing pages
- If the site does not have suitable landing pages for some of the clusters – preparing a list of pages to create
- Coordination of the received semantics with the customer
- Development of site structure – main menu and nesting levels:
- Determination of the optimal nesting level
- Elaboration of the UX component of site navigation
- Formation of the main and additional site menu
- Formation of recommendations for additional navigation modules and elements
- Conducting a technical audit of the site and monitoring the implementation by the development team of all technical recommendations:
- Checking the performance and security of the site and server
- Website optimization for mobile devices
- Check for broken or incorrectly working pages and elements
- Checking the correctness of the language versions
- Search and elimination of logical duplicates
- Checking the quality of content on the main landing pages
- Checking the quality of the link profile of the site
And more than 100 points, the improvement of which will bring your site closer to the TOP 10
Items are completed MONTHLY
- Page-by-page development of the content timprove it and increase the relevance (correspondence) tuser requests:
- Analyzing the best content in a niche
- Development of content structure
- Analysis of all user questions that need tbe answered on the site pages
- Preparation of technical specifications for writing expert content on commercial and informational topics
- Writing new content taking intaccount all the requirements of E-A-T (Expertise, Authority and Trust) and YMYL (Impact on the health and financial well-being of users)
- Structural improvement of existing content and enrichment with key phrases and LSI keys
- A page-by-page study of OnPage optimization – meta tags and headers that describe the content of the page:
- Manual handling of Title and Description meta tags and H1-H6 headings on all landing landing pages
- Development of effective schemes for generating meta tags and titles for pages focused on attracting low-frequency traffic
- Formation of relevant micro-markup of site pages
- Work on link optimization:
- Developing a link profile improvement strategy
- Development of anchor list
- Attracting permanent article links
- Attracting eternal contextual links
Outreach
Guest blogging
Crowd Marketing
- Working with reviews timprove your reputation
- Creation of PBN (your own blog network for collecting information traffic and promoting commercial web resources)
- Work timprove the factors affecting user behavior on the site
- Web analytics – analysis of all KPIs important for an SEproject
Tariff plans
BASIC
PRICE: 10 000 UAH
- SEO niche research
- Development of SEO strategy
- Collecting and clustering semantics
- Technical audit
- OnPage optimization
- Validation of the implementation of edits on the site
- Traffic analysis
- BASIC reference support
- Development of technical specifications for writing texts
PRO
PRICE: 20 000 UAH
- SEO niche research
- Development of SEO strategy
- Collecting and clustering semantics
- Technical audit
- OnPage optimization
- Validation of the implementation of edits on the site
- Traffic analysis
- PRO link support
- Development of technical specifications for writing texts
- Writing commercial texts
- Writing informational texts
- Writing product texts
ENTERPRISE
Individual price
- SEO niche research
- Development of SEO strategy
- Collecting and clustering semantics
- Technical audit
- OnPage optimization
- Validation of the implementation of edits on the site
- Traffic analysis
- Link support ENTERPRISE
- Development of technical specifications for writing texts
- Writing commercial texts
- Writing informational texts
- Writing product texts
- Crowd marketing
- AMP (Accelerated mobile pages) connection
- Reputation
- Analysis of positions
- Analysis of the link profile