Why do you need social media advertising?
You want to increase sales
Social media targeting allows you to show ads to people who are most interested in your offer, which leads to higher conversion rates, more sales and higher profits.
Optimize your ad budget
Fine-tuning targeted advertising makes this tool an inexpensive and effective sales channel. Using targeting, you can achieve customer flow with a small budget. Even if you don’t have your own website.
Improve brand awareness
You can advertise almost any product, offer, promotion or novelty: targeted advertising is sure to attract the attention of potential customers to your company.
What will targeted advertising give you?
Targeted advertising on social networks is an effective channel for attracting traffic and leads. Targeted ads use different targeting parameters: location, age, gender, language, marital status, hobbies, etc. Such wide ad settings allow you to minimize the display of ads to people who are not interested in it and get the maximum result for the minimum money.
Scheme of work
Researching the target audience
With the help of web analytics, we determine the age, gender, geolocation of potential customers and their interests. We find out in which social networks they “sit” and what devices they prefer to use.
Preparing a platform for advertising
An advertisement can lead to a corporate website, a group in a social network, a selling page or a form. If you advertise a product, then the user who clicks on the advertisement should get to the description of the product, if there is a promotion, then the conditions of the promotion. We will make the entire path – from the click on the ad to the purchase – as simple and understandable as possible for your customers.
We create and customize ads
We compose headlines and texts for targeted advertising that attract the attention of the target audience. We customize the display of ads according to the specified parameters – up to the street where your potential customers live.
We test and scale an advertising campaign
Testing your ads is the only way to figure out which ones work best. Through testing, we select the most effective ads. These are the ads that show the lowest bid cost.
Based on the results of the tests carried out, we increase the volume of targeted advertising. When placing each new ad group, we rely on the conclusions about how the previous one performed.
Analyzing the results
With the help of analytical systems, we track traffic and conversions from the targeted advertising channel, namely:
– CPC (transfer cost);
– CPO (order price);
– CPL (lead price);
– CPI (application installation price).
Tariff plans
BASE
PRICE: from $ 150 per month
• Social network
• Company news 10
• Entertainment content 10
• New subscribers 100-200
• Reach an audience of 10 thousand per month
• Competitions / prize drawing 1 competition (prizes for the promotion are provided by the client)
• Moderation of comments, replies to messages
• Creative publications 4 posts (non-standard design, meme, designed to cause an active user reaction)
• Monthly progress report
ADVANCED
PRICE: from 260 $ per month
• 2 Social networks
• Company news 12
• Entertainment content 12
• New subscribers 200-300
• Reach an audience of 20 thousand per month
• Contests / prize drawing 1 contest (prizes for the promotion are provided by the client)
• Moderation of comments, replies to messages
• Creative publications of 8 posts (non-standard design, meme, designed to cause an active user reaction)
• Targeted advertising * advertising with pay per click, cost price + commission 20% * advertising budget at the discretion of the customer
• Monthly progress report
ACTIVE
PRICE: from 399 $ per month
• 3 Social networks
• Company news 15
• Entertainment content 15
• New subscribers 400-500
• Reach an audience of 35 thousand per month
• Contests / prize drawing 2 contests (prizes for the promotion are provided by the client)
• Moderation of comments, replies to messages
• Creative publications 12 posts (non-standard design, meme, designed to cause an active user reaction)
• Targeted advertising * advertising with pay per click, cost price + commission 20% * advertising budget at the discretion of the customer
• Monthly progress report